Facebook Marketing
Get more out of your Facebook Fan Page
Throngs of new customers and businesses flock to social media each day, and they’ve made Facebook a more popular website than Google. Your key to success with this growing social network community is a making a strong first impression and effectively interacting with them. How do you stand out in such a crowded room? Restaurant-Marketer’s custom Facebook pages help you do just that!
Click here from some live examples of Facebook fan pages that really work for their business owners.
See what a custom Facebook page can do for your business!
Gain New Customers
Nearly 60% of consumers are more likely to use a local business once they see their information on a social network. Over 50% are more likely to use that business based on a friend’s recommendation!
Market on Facebook for Free
More than 50% of all active Facebook users log in each day. They’re going to learn about sales, promotions, and other special offers from businesses that they like…make sure that they see you!
Brand your Business
The average Facebook user has nearly 150 friends. People talk! Use your business Facebook page to stay top-of-mind to your existing customers and encourage them to spread the word!
Here are some essential feature you should incorporate into your fan page:
Custom “Reveal” Landing Page
Fan Gating or Like Gating are terms recently coined to describe the practice of using a two-stage reveal welcome tab as the default landing page on your Facebook business (fan) Page. The most popular use is to offer an incentive, such as a free eBook or discount coupon, to incentivize clicks on the Like button. Depending on the offer, this technique can result in a considerable increase in the percentage of Like clicks. But, I’d like to point out another use for a reveal landing tab; simply to give someone a visual confirmation and a personal thank you.
Vanity URL
After you have 25 fans you can create a vanity url. This is very powerful and easier to note on your marketing material. When selecting a name keep in mind simple is better. For example, something like www.Facebook.com/PizzaPalace. You can grab a vanity name for your personal profile as well.
Info Capture Form
In order to fully engage with your fan page visitors, you need to capture some information about them – at least their email address. Then you can send periodic messages letting them know about special offers or upcoming events.